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Dan Bilzerian wearing a white T-shirt in a 2019 interview.
Photo: FILMORA NEWS / Wikimedia Commons · CC BY 3.0 (cropped).

Why Dan Bilzerian’s gun posts grab so much attention

Dan Bilzerian knows how to make a social media post difficult to scroll past. Big houses, big parties and, in some of his older posts, a very big display of guns. Subtle? That was never really the idea.

Portrait of Dan Bilzerian
Photo: FILMORA NEWS / Wikimedia Commons · CC BY 3.0 (cropped).

A social feed is a carefully chosen view

The photos that circulated with this story were presented as part of Bilzerian’s extravagant online lifestyle. A room full of equipment makes quite a picture, but a post alone does not verify an inventory, ownership or how anything is stored.

So it is better to look at these as part of his public image. The spectacle is doing a lot of the work here.

See the posts at their source

These are the original Instagram links associated with this archive article. Availability can depend on Instagram and whether a post is still public.

What catches your eye first in a post like this, the collection itself or how carefully the whole scene has been put together?

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