While we spend a good time in choosing the right domain for the website and how fast the website should run etc, most of us just ignore the advantage you can get using https over http.
Google hinted a ranking signal for Website owner in their announcement in which they emphasized how security is their top most priority. It is clear signal that to keep users safe, Google prefers websites having https URL. So if you are selling products on your website which involves login and using credit card, then without any doubt you should switch immediately to HTTPS. In case you are thinking that your website does not have any payment or data collection page, and why you need to shift, read this article to know why.
Well, lets put it this way, imagine Google indexes two URL with the same information, one with http and the other with https. What would you think, which URL will rank first on Google searches? It is not hard to guess that https will be ranked first. This means that if you are using you URL without https then less traffic and eventually less money.
For those who doesn’t know what https is, HTTPS (also called HTTP over Transport Layer Security) is a communications protocol for secure communication over a computer network which is widely used on the Internet. The main motivation for HTTPS is authentication of the visited website and protection of the privacy and integrity of the exchanged data.
Top three reasons why you should switch to HTTPS than using HTTP.
- Your user information’s security is taken care of.
- Your website ranking on Google can improve. Accelerated Mobile Pages (AMP) also require HTTPS.
- Your users will have more trust on your website.
If you want to convert your website URL from HTTP to HTTPS, then this can be done by purchasing a SSL certificate for your website from hosting services companies and implementing it.
If you are worried about the cost, then the good news for you is that there are many options where you can get this SSL for free and make your URL HTTPS. Do some Google search to find.
I will soon provide you with an article about how to get a free SSL in a few days.
Sources : Wikipedia