If you are wondering whether you can use Google AdSense and AdWords together, then this article is for you to understand them before you take this step. This becomes more important when your earning is dependent on your website through ads.
When you are struggling to get traffic on your website, you try to do different things. Traffic to your website can come from many sources like social media, subscriptions, paid advertising programmes such as AdWords, Outbrain, Taboola etc.
In this article we will discuss the issues that you may come across when you are running AdSense and thinking of using AdWords to drive traffic to your website.
AdSense is a Google program where you can monetise your website quickly. When you use AdSense on your website, it puts contextual target ads which blends with your website. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ad. It is very widely used and almost found on every publisher’s website.
On the other hand AdWords is a Google program where you can advertise your product or website to drive traffic to a particular desired point. Since Google has an immense number of users using Google search, AdWords become a lucrative choice for the advertisers. AdWords offers a number of option like whether you want to display your link on Google search or product images on their partner websites etc. When a user of AdWords program creates an ad, it is either shown on Google searches or on websites which are using AdSense. There is a deep connection between the AdWords and AdSense.
Now lets come to the point. Google AdWords’ policies specifically states that it prohibits “Abusing the ad network“, which to our understanding means that AdWords should be used to drive traffic solely to your website and not to use the same for diverting users to other websites or gateway destinations. If you go through the Google AdSense policies it also specifically states that “Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks.”
Care should be taken because you are trying to become both Advertiser and Publisher for your own website using Google network.
If you are keen on promoting your website through AdWords and your website is running AdSense, make sure that the landing page of your AdWords ads does not have ads especially AdSense.
A lot of starters tend to think that Google wont notice or will not able to catch them but remember Google is in this business for a very long time and their system has come across these issues on an almost daily basis. Please note Google take their terms and policies very serious and if you violate their terms, it may lead to suspension of your AdWords or AdSense account.
In conclusion, it is o.k. to run AdWords when your site is using AdSense but don’t make ads to encourage clicks and keep your landing page ad free. You may use AdWords to promote your website or business. Remember, play fair with Google and you can make big money.
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