BMW Motorrad and LEGO Technic brings a new concept for the bike called Hover Ride Design Concept. The concept is based on the earlier model BMW R 1200 GS Adventure. The BMW R 1200 GS Adventure was the first LEGO Technic model to be created in cooperation with a motorcycle manufacturer.
BMW Motorrad and LEGO® Technic – Hover Ride Design Concept
The LEGO Technic BMW R 1200 GS Adventure is not just a fun model kit consisting of 603 parts, it is also the result of the successful and creative collaboration between BMW Motorrad and LEGO Technic. This has resulted into building the Hover Ride Design Concept.
Heiner Faust, Head of Sales and Marketing BMW Motorrad said that “BMW Motorrad approached LEGO Group with the idea of a collaboration because the two companies have much in common: they both successfully combine innovation and tradition in their brands and products, providing unforgettable experiences for young and old alike all over the world.”
BMW Motorrad design DNA with typical elements such as the boxer engine and the characteristic GS silhouette, it also draws on the LEGO Technic stylistic idiom,” says Alexander Buckan, Head of BMW Motorrad Vehicle Design.
The design was first shown in LEGO world in Copenhagen on 16.2.2017 and it is planned to be showcased at other sites in Europe.
However this is a concept and not functional but both Companies are quite optimistic about its production and its future.