Half the belongings means half the belongings, right? A viral video took that idea to a ridiculous extreme, with household objects cut straight down the middle. A chair, a television and even a car. Oh my goodness.
It looked like an angry divorce story. But there was a twist.
The story was part of a campaign
In June 2015, the German Bar Association confirmed that Deutsche Anwaltauskunft was behind the campaign. The dramatic split was staged, rather than proof of a man carrying out a real divorce order.
This original illustration plays with the same absurd idea. A half chair and a half kettle might divide the space neatly, but they would not be much use in a home.
Watch the original video
The clip below is the video associated with the campaign. Knowing the twist makes the whole performance look rather different.
It is a good example of a story travelling faster than its explanation. The pictures made the joke instantly clear, so people passed it on before asking who had made it.
Splitting things down the middle was the visual punchline. The reveal was the second half of the story.
