Interbrand has published its Best Global Brands report for 2016 and as we all know Interbrand publishes this report on an annual basis. The report identifies the world’s 100 most valuable brands. To come up with the report, Interbrand examines three key aspects that contribute to a brand’s value:
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The financial performance of the branded products or service;
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The role the brand plays in influencing consumer choice; and
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The strength the brand has to command a premium price, or secure earnings for the company.
Out of the 100 most valuable brands in the world, here are the top 10 most valuable brands of the world:
#10. General Electric -$43, 130 million
#9. Mercedes Benz- $43, 490 million
#6. IBM-$52, 500 million
#5. Toyota- $53, 580 million
#3. Coca Cola–$73, 102 million
#1. Apple -$178,119 million
Source: Interbrand