Top 10 Most Valuable Brands of the World

Interbrand has published its Best Global Brands report for 2016 and as we all know Interbrand publishes this report on an annual basis. The report identifies the world’s 100 most valuable brands. To come up with the report, Interbrand examines three key aspects that contribute to a brand’s value:

  1. The financial performance of the branded products or service;

  2. The role the brand plays in influencing consumer choice; and

  3. The strength the brand has to command a premium price, or secure earnings for the company.

Out of the 100 most valuable brands in the world, here are the top 10 most valuable brands of the world:

#10. General Electric -$43, 130 million 
general Electric

GE

 

#9. Mercedes Benz- $43, 490 million 
Mercedes-Benz

Mercedes-Benz

 

#8. Amazon-$50, 338 million 
Amazon

Amazon

 

#7. Samsung-$51,808 million 
Samsung

Samsung

 

 

#6. IBM-$52, 500 million 
IBM

IBM

 

#5. Toyota- $53, 580 million 
Toyota

Toyota

 

#4. Microsoft-$72, 795 million 
Microsoft

Microsoft

 

#3. Coca Cola–$73, 102 million 
Coca Cola

Coca Cola

 

#2. Google-$133, 252  million 
Google

Google

 

#1. Apple -$178,119 million 
Apple

Apple

 


Source: Interbrand 


 

Post Comments

You may also like...